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GROUNDHOG DAY CYCLE: Is your business stuck on repeat?


Just as the weather can repeat, your business could suffer from a similar pattern. AccuWeather For Business has your guide on weathering the winter routines and moving your company ahead come spring.

Key Highlights

Businesses can fall into an inefficient routine during the winter months

It's important to take time away from the day-to-day hustle and look at the big picture of how your business is progressing

Technology and weather planning are just some ways you can avoid winter ruts and move your company ahead

Weathering the winter months

Groundhog Day is a weather forecasting tradition that occurs every year on February 2nd. Punxsutawney Phil saw his shadow this year, meaning there will be six more weeks of winter ahead. Weather and routine are two critical elements associated with Groundhog Day that can also be associated with your business. The early winter months after the holidays are often slow ones for business owners. It's easy to get bogged down in the same old routine, leading to missed opportunities and profit losses. As spring draws near, different industries will pick up, and it's an excellent opportunity to break out of the rut to get a much-need refresh. AccuWeather For Business has tips on avoiding getting stuck in a Groundhog Day cycle.

Let go of control as you grow

For your business to grow, you must let go. Determine what daily activities bring the least value to your business and delegate them. Bring in part-time employees or outsource. Then figure out what daily activities use your skills and focus on them.

Avoid getting caught up in the weeds

It's essential to take time away from the day-to-day hustle. At least once a week, take a step back and look at the big picture of your business progress. Assess your business’s strengths and weaknesses and those of your competitors. 

Run lean during down periods 

If business drops during winter, try to cut your staffing expenses. It is often the biggest line item on a company's balance sheet. Figure out what you can scale back now; you can always ramp up during busier periods.

Plan your warm-weather marketing

For some industries, warmer weather means hotter profits. Plan and leverage the change of seasons to market your product better or gain new customers through a new ad campaign. Be aware of events that bring tourists to your area and look into business partnerships or event sponsorships.

Embrace technology

Technology is changing so fast that you could miss out if you don’t stay ahead. Old technology, or a lack, can disadvantage your business considerably. Get expert help by taking a class or hiring an IT consultant and learn to take advantage of all the technology features you currently use in your business.

You may still be dealing with the hazards of winter, but AccuWeather For Business recommends that businesses prepare now for spring and the severe weather that comes with it. 

Join our lead U.S. Long-Range Forecaster, Paul Pastelok, and Thomas Bedard, Implementation Manager and Meteorologist, on February 15, at 11 a.m. ET, to talk about the spring forecast and get a preview of what you can expect for the severe weather season.

During this webinar, you will: 

  • Get the updated spring weather forecast

  • Explore the influencing factors behind dangerous weather conditions

  • Learn what area will most likely be impacted by severe weather this season

  • Learn how your business can minimize disruption, reduce risk and liability, and drive revenue by leveraging weather risk mitigation services

REGISTER NOW for our Stay Safe This Spring: Forecast Preview & Severe Weather Outlook Webinar. We will host a live Q&A after the presentation. Have your questions ready.

Can't attend? You can still register, and we will send you the recording.

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What can you expect this spring?

Register Now for our Spring Forecast Preview & Severe Weather Outlook on 2/15 at 11 a.m. ET,