QuikTrip: Weather data drives business decisions at major convenience store chain

Imagine having the most comprehensive weather data - which could help drive the best business decisions for your company. That is what QuikTrip Corporation, which owns and operates convenience stores in Arizona, Midwest, South, and Southeastern U.S., has found with AccuWeather For Business. AccuWeather’s forecasts, backed by Superior Accuracy ™,  help keep QuikTrip employees safer, and AccuWeather’s forecasts data help operation managers make better business decisions.

The weather is one of the most significant contributing factors to customer traffic for convenience retail. Before using AccuWeather’s data, the company could only take a reactive approach. AccuWeather For Business has turned reactive into proactive. With AccuWeather’s forecast data, their Operations team can now see how the weather impacts sales over some time and provide actionable insight. 

AccuWeather provides augmented weather data, specifically forecast data. Learning the correlation between weather and retail has turned that knowledge into actionable information using AccuWeather forecast data. It’s only the beginning; imagine the potential benefits.

“If we know we don’t sell many Freezonis in a snowstorm, do we really need to prep inventory, staff, and provide logistics for us to have 24 slushy options available when there are no valued customers who want them,” said Kenneth Butler, Data Engineer III for QuikTrip.  “AccuWeather provides us with valuable opportunities when it comes to our point-in-time immediate consumable product offering, as well as being able to make actionable, cost-saving or even revenue-generating decisions based on our grasp of the correlation between retail and weather,“ Butler said.  

Data-driven businesses correlate weather conditions to business performance and then use forecast data to predict—with tremendous accuracy—the likely impact of weather on future sales and operations. 

Reliable financial predictions require comprehensive, accurate, and highly localized historical and predicted weather data; the best source of that data is also the most trusted name in weather, AccuWeather.

Data drives business. Weather data drives business intel and success.

See for yourself. CONTACT US  so you can start making the best decisions for your business.