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TEXAS TORNADO: AccuWeather Warns of Damaging EF-2 Athens Tornado Before Anyone Else, Saving Lives


AccuWeather's world-renowned meteorologists warned businesses 14 minutes before competitors about a dangerous EF-2 tornado in Athens, TX, allowing them to be better prepared and safe.

Key Highlights

AccuWeather started forecasting the risk of tornadoes days in advance and before all other sources

AccuWeather provided clients with precious, valuable time to seek safer shelter, which is critical when severe weather strikes.

AccuWeather has the best forecasters in the world available to speak with when making a critical weather-impacted decision.


AccuWeather's Superior Accuracy™ helps businesses, communities, and people better prepare and stay safer when severe weather strikes. The EF-2 tornado that ripped through Athens, Texas, in early November 2022 was a perfect example of how AccuWeather's expert meteorologists' early warnings and alerts, before anyone else, provided valuable time for owners to make better weather-impacted decisions for their businesses and people. 

  • After highlighting the risk for severe thunderstorms and tornadoes several days in advance, AccuWeather meteorologists issued a rare "high" risk for severe thunderstorms. Government sources were slower, issuing an alert 24 hours later and hours before the tornado touched down.
  • AccuWeather Storm Warning Meteorologists issued an AccuWeather Alert™ for Tornado Threat for the Athens area more than 3 hours BEFORE any government tornado watch was issued.
  • As an immediate tornado risk developed, AccuWeather meteorologists issued a SkyGuard® Tornado Warning along with a Tornado Imminent AccuWeather Alert™.
  • AccuWeather meteorologists provided 14 minutes of additional advance notice before this dangerous tornado touched down compared to all other government sources and competitors. 

AccuWeather clients were better prepared for the magnitude of this tornado outbreak based on this superior description and risk assessment. This storm damaged numerous homes and caused significant damage to businesses.

Be proactive with AccuWeather's SkyGuard® Warnings, which will deliver site-specific alerts and offer warnings well before severe weather hits, giving you much-needed time to be prepared. 

Benefits of SkyGuard® Warnings: 

  • Proactive, site-specific alerts offer warnings well before severe weather impacts occur
  • Live one-on-one or group consultation is provided by our weather experts anytime, day or night
  • Alerts delivered in a format that aligns with your organizational emergency management plan
  • All-clear notifications are given when a threat is over, minimizing weather-related downtime
  • All alerts are delivered via push notification from the SkyGuard mobile app, available on Android and iOS

Want to learn more about how we can help you? Demo SkyGuard® today and protect your business, employees, and assets.

Partner with us to weather the storm. 

Demo SkyGuard® today.