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AccuWeather, the only source to provide advance warning to a destructive EF1 tornado in Mississippi, saving lives and protecting businesses

Nighttime storm


AccuWeather’s proven Superior Accuracy provides ONLY advance warning to a dangerous EF1 tornado, protecting businesses, saving lives, and allowing them to prepare best.

Key Highlights

AccuWeather was the ONLY source to give any advance warning of a dangerous EF1 tornado in Wesson, Mississippi.

AccuWeather provided 17 minutes of ADVANCE warning, while the NWS and others only issued warnings 7 minutes AFTER the tornado hit.

In Marksville, Louisiana, customers got a critical 5-minute ADVANCE notice, while businesses relying on the NWS and others waited 8 minutes AFTER the tornado was on the ground.

On Nov. 20, 2023, AccuWeather again took the lead in weather forecasting, giving crucial advance notice for tornadoes in the lower Mississippi Valley. AccuWeather outperformed all other sources, including the National Weather Service (NWS), by providing warnings well in advance of when the tornadoes hit. If you're not using AccuWeather, you are missing out on the vital information you need to protect your people, property, and profits.

AccuWeather's Advance Notice: Saving Lives in Real Time

As severe thunderstorms unleashed tornadoes across the South, AccuWeather stood out for its accurate predictions. A whole day ahead of other sources, AccuWeather warned of the severe weather in the South.

In Wesson, Mississippi, when a destructive EF1 tornado touched down in the dark, AccuWeather provided 17 minutes of advance notice. AccuWeather was the ONLY source to give any advance warning. The NWS and others only issued a warning 7 minutes AFTER the tornado hit.

Heading north to Ofahaoma in central Mississippi, businesses had a similar situation unfold. AccuWeather warned about the tornado 12 minutes in ADVANCE, while the NWS warned as the tornado touched down. This allowed businesses to enact their emergency response plan and get employees and customers to shelter.

In eastern Louisiana, businesses in Marksville faced another tornado threat. AccuWeather meteorologists gave an AccuWeather SkyGuard® Notification, giving customers a critical 5-minute ADVANCE notice, while businesses relying on the NWS and others waited 8 minutes AFTER the tornado had started causing damage.

The cost of choosing anything but AccuWeather

Relying solely on NWS warnings or similar sources comes with risks. Government alerts might not activate, outdoor sirens might stay silent, and other emergency notifications might come too late.

AccuWeather's Superior Accuracy™ is not just a claim; it's proven. Choosing AccuWeather means more than a competitive edge; lives are saved, businesses are protected, and communities are protected against tornadoes. Choosing AccuWeather isn't just a preference; it's the best service to ensure safety and that you will make the best decision every time.

AccuWeather For Business: Protecting businesses, saving lives, curbing liability

During this storm, AccuWeather For Business was crucial in providing advance warnings to industries. Businesses across various sectors benefited from AccuWeather's advance notice, enabling them to take proactive measures and ensure the safety of their operations.

Here are some of the ways AccuWeather For Business helps industries in severe weather: 

  • Manufacturing: Factories and production facilities adjusted schedules and evacuated employees, preventing potential injuries and disruptions.
  • Agriculture: Farmers received advance warnings, allowing them to secure equipment, livestock, and crops, minimizing losses.
  • Logistics and Transportation: AccuWeather's advance notice assisted logistics companies in rerouting shipments and ensuring the safety of drivers on the roads.
  • Healthcare: Hospitals and healthcare facilities have the time to prepare for potential emergencies, ensuring the safety of patients and staff.
  • Education: Schools took the necessary precautions to ensure the well-being of students and faculty.
  • Energy: Power plants and utility companies implemented safety measures to prevent service interruptions and protect infrastructure.
  • Retail: Stores had the opportunity to secure their property and guide customers to safety, preventing potential accidents.

AccuWeather’s SkyGuard Warnings

AccuWeather's SkyGuard Notifications deliver timely and actionable insights to businesses, offering advance warnings for severe weather events. AccuWeather provides an average of 16 advance notices when tornadoes are in the forecast, compared to only 8 minutes from all other sources. That means AccuWeather gives you more time to prepare better and get to shelter – all critical when seconds count and lives are on the line.

Want to learn more about how AccuWeather’s SkyGuard Notifications can help your business best prepare for the threat of severe weather? Speak to an expert and demo SkyGuard today.

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The AccuWeather Advantage

The benefits of AccuWeather go beyond protecting the lives of employees and customers. Businesses will also reduce operational costs through better planning and mitigation efforts, allowing you to make better weather-impacted decisions. AccuWeather forecasts will help you make the right decisions sooner and faster, keeping your people safer, saving you money overall, eliminating angst and stress, reducing your risk and liability, reducing losses, and better protecting your reputation.

AccuWeather’s track record of Superior Accuracy™ in weather forecasting and warnings has saved our clients tens of billions of dollars, saved the lives of employees and customers, and minimized reputational harm. Overall, for more than 60 years, AccuWeather has saved over 10,000 lives and prevented injuries to over 100,000 people, all beyond what has been done by the National Weather Service, the National Hurricane Center, and other weather sources.

Make the best decisions every time severe weather is in the forecast.

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