Tracking Tornadoes: How to protect your business

Recorded on: Monday, April 24, 2023


Hundreds of tornadoes have ripped across the U.S. this year, causing destruction and disrupting business operations. Although you can’t stop tornadoes, you can mitigate your risk by being better prepared.

Key Highlights

Recent tornado outbreaks have devastated businesses across the country

Tornadoes can impact your business, even if it is not in the direct path of the storm

Learn how you can be better informed to prepare better and protect our business and people

Minutes matter when tornadoes strike. AccuWeather's advance warnings help you stay safe sooner and avoid false alarms.

Tornadoes can have a devastating impact on businesses, causing damage to buildings, equipment, and inventory, as well as disrupting operations and causing financial losses. So far this year, we've seen a series of tornado outbreaks spawning more than 300+ tornadoes across the country. Did you know AccuWeather SkyGuard clients receive an average of 16 minutes of advance notice compared to 8 minutes from all other sources? The extra time allows businesses to execute their emergency plans and seek shelter before a tornado hits.

Join our experts for our webinar, Tracking Tornadoes: How to better protect your business. Director of Weather Warning Services, Guy Pearson, will talk about what is causing the recent tornado outbreaks, and Don Coash, Senior Account Executive and Meteorologist, will go over how AccuWeather For Business can help your organization be better prepared.

During this webinar, you will: 

  • Learn what is behind the recent tornado outbreaks
  • Explore ways to prepare your business for a tornado outbreak better
  • Discover how to protect your business from catastrophic loss and disruption by mitigating risk


Click here to download a copy of the powerpoint slides from this webinar. 




Don Coash

Senior Account Executive and Meteorologist, AccuWeather For Business

Don Coash began his career with AccuWeather as a Storm Warning Meteorologist, providing diverse organizations with strategic consultation and optimizing weather insights to mitigate their weather-related risks. As an AccuWeather For Business expert, he specializes in developing tailored weather risk management solutions for business applications by utilizing the newest, most innovative tools in weather technology.

With more than 27 years of experience in meteorology, Don delivers critical weather information to Fortune 500 companies and the military. A retired serviceman with the Air Force and Air National Guard, Don was the Chief of Weather Station operations for the Kansas Air National Guard at the rank of Senior Master Sergeant.


Guy Pearson

Director, Weather Warning Services

Guy Pearson, Director of Weather Warning Services and Senior Meteorologist, works in AccuWeather for Business’ Severe Weather Center in Wichita, KS. Guy oversees the team of highly trained meteorologists that provides the SkyGuard Warnings to Fortune 500 businesses around the globe. The SkyGuard Service provides businesses with the actionable insight and information they need to help protect people, property, and profits. This invaluable information is provided not only in forecast guidance through various forecast products but our life-saving SkyGuard Warnings that are customized for our clients and cover everything from snow and ice all the way up to winds and even tornadoes. Guy has been with AccuWeather for over 24 years and has spent the last 16 years overseeing Operations to ensure the quality and philosophy of the SkyGuard Service is maintained as the Gold Standard of private weather service for businesses.

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