Weathernomics: How to Drive Business with Weather Data

Recorded: August 17, 2022


Join AccuWeather's experts and learn how businesses leverage AccuWeather’s unique weather data in innovative ways to forecast revenue streams and production activities.

Key Highlights

Identify the major impacts weather has on your business with historical data

Gain competitive advantage by forecasting product needs and anticipating revenue

Help your business win against mother nature

Are you factoring weather into your strategy?

Weather impacts energy demand, consumer buying behavior, labor scheduling and other important tasks you manage every day. Extreme weather is the new normal. We can help your business win against Mother Nature.

Historical weather data allows you to identify major impacts weather has on your business. For example, sales revenue, guest count, consumer demand, inventory replenishment, marketing/promotions, product mix, and staffing can all be optimized with weather intelligence.

AccuWeather Historical Weather Data contains hourly and daily weather values including 350+ variables like average temperature, wind speed and direction, max gust, average cloud cover, minutes of sunshine, and much more!

Wondering what our data looks like? Download a sample now for free. We'll help you understand how you can apply it to your business during the webinar.

During this webinar, you will also:

  • Gain a competitive advantage by forecasting product needs and anticipating revenue based on past, present, and future weather conditions
  • Evaluate weather’s positive and negative influence on consumer buying behavior, supply chain management and revenue
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Steven Root

Senior Vice President, Strategic Initiatives, AccuWeather

Steven Root has pioneered unique meteorological applications serving consumers, businesses and governments for over 30 years. He co-invented over 40 patents and has supported the development of numerous renewable wind, geothermal and solar energy projects. President of the American Weather and Climate Industry Association, Steve has earned BS and MS degrees from the University of Utah, is a Certified Consulting Meteorologist, and Fellow of the American Meteorological Society.

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Chris Salter

Category Management – Team Lead, Hopkins Manufacturing

Chris Salter has worked in category management for over 27 years. He has worked with numerous retailers, wholesalers, and manufacturers, helping them develop and analyze demand drivers for categories ranging from Dairy, Frozen and Dry Grocery to Pet Foods, Magazines, and now Automotive Aftermarket products. He has served as Category Captain for multiple national retailers and has participated in hundreds of line reviews. Chris is a member of the Category Management Association and is a Certified Space Planner with JDA. Chris has a BBA from The University of West Georgia and has completed multiple courses in Data Warehousing and Analysis.

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