Convergence Blog | Weather Intelligence by AccuWeather for Business

AccuWeather's advance notice helps businesses and employees prepare for severe storms in Michigan, Ohio and Tennessee valleys

Written by Adrianne Burke | Jun 27, 2023

FIRST AT FORECASTING

AccuWeather For Business was the first to accurately forecast and provide advance notice for severe thunderstorms across lower Michigan and the Ohio and Tennessee valleys Sunday, June 25. This allowed businesses to better prepare for severe weather and protect their employees.

Four days ahead of the storms and before other weather sources:  

  • AccuWeather was the first to forecast severe thunderstorms with hail and damaging winds in the Ohio Valley before all other sources. 
  • AccuWeather provided early notice, ahead of all other sources, of severe thunderstorm risk in Detroit, Michigan, stating, "thunderstorms can be strong, perhaps severe." 

Two days ahead of the storms and before other weather sources: 

  • AccuWeather forecast a "moderate" risk of severe thunderstorms in southern lower Michigan.
  • AccuWeather meteorologists correctly predicted a zone in northern Arkansas at risk for large hail, providing a detailed description of "significant risk for destructive winds and large hail" unmatched by other sources.
  • AccuWeather accurately forecast that severe thunderstorms would impact Alabama and Mississippi, contrary to other sources predicting the storms would remain north.

A day ahead of the storms and before all other sources: 

  • AccuWeather's meteorologists warned about tornado and high wind risks 3 to 5.5 hours before government warnings. AccuWeather was the only source to inform businesses about the increased risk of severe thunderstorms and tornadoes.

This timely information allowed businesses to implement emergency plans and protocols, evacuate if necessary, and keep employees and customers safer.

 MOST DETAILED RISK DESCRIPTIONS

AccuWeather's expert meteorologists provided more detailed risk descriptions than other weather sources. For example, AccuWeather accurately predicted the risk for large hail in a specific zone in northern Arkansas, emphasizing the potential for destructive winds and large hail. This level of accuracy allowed businesses to prepare for specific threats and mitigate potential damages.

By providing advanced notice, forecasts backed by Superior Accuracy™ and detailed risk descriptions, AccuWeather For Business ensures that companies can better prepare, protect their assets and keep employees safer when severe weather is in the forecast. Here's how: 

  • Construction: AccuWeather's precise warnings enable adjusting work schedules, securing sites, and protecting workers from hazardous weather, ensuring worker safety and well-being.
  • Energy: AccuWeather's advance notice helps energy companies safeguard infrastructure, prevent outages, and ensure uninterrupted consumer energy supply through proactive maintenance and backup preparations.
  • Manufacturing: AccuWeather's accurate forecasts and advance notice aid in planning production schedules, ensuring worker safety and protecting facilities, reducing damage and downtime while maintaining productivity.

Is your business ready for the next big storm? Be proactive with AccuWeather SkyGuard® Warnings, which will deliver site-specific alerts and warnings well before severe weather hits, giving you much-needed time to prepare. Want to learn more? Demo SkyGuard today.